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Walk around a Spanish city for a day and you start to notice something: there’s always a Zara. On the main shopping street? Zara. In the neighborhood commercial zone? Zara. It’s not dramatic to say the brand is everywhere here. That alone already tells you something important—there’s real demand for it in Spain, and people actually shop there regularly, not just for a “going out” outfit. So even though Zara is a global name, it lives differently here than it does in the U.S.

Back home, Halloween is basically a neighborhood event. Porches get covered in fake webs, someone drags out a giant skeleton, and there’s always a bowl of fun-size candy by the door. Kids run around until their costumes are crooked, then dump everything on the living-room floor to trade. U.S. brands play right into that: big candy promos, costume collabs, limited-time drops, and social posts made to be screenshotted. It’s built for Gen Z to post all night. In Spain, October 3

Florence has a way of softening your idea of “perfect.” On our first afternoon near the Duomo, I did the classic tourist loop and ended up gelato-hopping. Some counters showed off neon towers stacked to the ceiling; others kept their flavors under metal lids with wobbly handwritten labels. I tried both. The plain metal tubs—pistachio in that quiet sage green, strawberry a gentle pink—didn’t look flashy, but they tasted like the real thing. No dye, no artificial flavors, just

If you asked me a year ago what my Starbucks order said about me, I probably would’ve joked that it said I’m always on the go.  I was that girl rushing into a Florida Starbucks between classes — earbuds in, laptop under one arm, answering texts with the other. My matcha latte was my signal to keep moving. It wasn’t some mindful moment — it was just part of my routine, something to hold onto while I kept moving. But then I moved to Barcelona. And suddenly, the same green logo

The first time I walked through the airport, a Desigual ad stood out to me—not because of the clothes, but because of the vibe. The image...